Creating measurable impact across mental health and wellness with brands, organizations and people of influence

4B collaborates with brands, organizations and people of influence to scale our shared mission: supporting those seeking to better their mental health and well-being by normalizing stigmas, delivering credible information and making resources accessible.

Our areas of focus


We establish and authenticate brand identity and positioning through data, consultation and endemic partnerships.

Corporate Wellness Consulting

We advise organizations and deliver custom self-care tools and programming for executives and employees.

Platforms & Events

We design, produce and manage initiatives built for measurable impact at scale with brands, organizations and people of influence.


We help plan, launch and grow new businesses.

Some of our recent work alongside today's culture shapers

Our Collaborators

Our process


Deep dive through core values, passions and rituals


Audit of existing brand activities and priorities


Collaborative goal-setting informed by learnings


Cohesive planning rooted in custom objectives


Execution driven by intentional impact


Analysis tied back to success metrics and desired outcomes